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EXPERIENCE

ConcentricLife/Accenture, New York, NY (Remote: Ft. Lauderdale, FL) / VP Associate Creative Director / 10.23 – PRESENT

- Oversaw the global brand creative (art) team for Wegovy (Novo Nordisk), the only weight loss drug proven to lower cardiovascular risk.

- Skillfully managed intricate team dynamics, fostering strong relationships to boost collaboration and productivity.

- Significantly contributed to business growth within the current client and brand portfolio.

- Led various production efforts, including TV shoots, photo sessions, editing, illustrations, and motion graphics, to produce high-quality visual content.

- Created compelling print materials that effectively conveyed the brand message and captured audience attention.

- Transformed the creative direction by implementing innovative and fresh design aesthetics.

- Ensured creative excellence and optimized workflow processes to deliver outstanding results.

- Promoted a supportive and inclusive team environment, encouraging open communication and idea sharing.

- Demonstrated strong communication skills and client insight by successfully presenting and selling work on numerous occasions.

Havas Health CX, New York, NY (Remote: Miami, FL) / Associate Creative Director / 1.21 – 9.23

- Lead two brand teams, managing high-profile accounts such as Abbvie (Skyrizi, Rinvoq and Produodopa) and Astrazeneca (DNA Damage Response).

- Successfully navigated complex team dynamics and fostered positive interpersonal relationships to drive collaboration and productivity.

- Contributed to significant achievements, including securing 3 pitch wins (Viiv, Astrazeneca & Skyrizi) and expanding business with current clients.

- Produced, led, and supported multiple video production shoots, edits, illustrations, voice-over recordings, and animations, delivering compelling visual content.

- Developed and executed impactful print pieces that effectively communicated brand messaging and captured audience attention.

- Revitalized the creative direction for four existing clients, delivering fresh and innovative looks and feels.

- Played a pivotal role in pushing creative excellence and streamlining the creative process to achieve outstanding results.

- Fostered a supportive and inclusive team environment, providing a safe and open outlet for all team members to express concerns and ideas.

- Successfully defended and sold work on numerous occasions, demonstrating persuasive communication skills and a deep understanding of client needs and objectives.

Saatchi & Saatchi Wellness, New York, NY / Associate Creative Experience Director / 3.20 – 1.21

- Working closely with the ECD to shift where my needs are across client accounts and books of business. 50% of my time is dedicated to driving employee experience/morale and the remaining 50% will be focusing on leading creative work across client accounts/new businesses on a as needed basis.
- Responsible for cultivating a partnership with the Wildlife Conservation Society and SSW.
- Develop a strategy and 360o campaign for the Wildlife Conservation Society, engaging the public and influencing individuals toward campaign and policy goals. This collaborations goal was to raise awareness of the impact that wildlife markets for human consumption have had on the human population and how it leaves us exposed to more dangerous diseases.
- Represent Saatchi & Saatchi Wellness within all Business Resource Groups
- Work with Publicis Health partners on larger network initiatives
- Plan monthly agency social initiatives and lead employee experience meetings that align with company objectives
- Partner with the social digital team on SSW content
- Partner with SSW HR team on “Did you Know?” content to keep employees up to date on important information and events
- Responsible for daily morale check-ins with employees to have a constant pulse on the people
- Manage office-wide competitions and prizes in collaboration with the employee experience committee
- Manage social and environmental company causes and events
- Coordinate employee appreciation projects
- Manage health and wellness initiatives
- Work with HR on responding to “Ask Saatchi” questions

Saatchi & Saatchi Wellness, New York, NY / Art Supervisor / 10.18 – 3.20

-Developed integrated global advertising materials including print ads, motion graphics, UX designs, banner ads and in-office materials for Mavyret®, the 8 week cure for Hep-C
-Managed a team of art directors, editors, web designers and motion graphics illustrators
-Responsible for all Mavyret® advertising photo/video shoots including photographer selection, treatments, casting, production and retouching
-Worked directly with the Clients to evolve the Mavyret® positioning, culminating in the development of consumer facing unbranded material as well as consumer branded materials
- Developed health-care professional advertising materials including pamphlets, signage and online components for the Oral-B Sonos® electric toothbrush brand

Freelance, New York, NY / Associate Creative Director / 12.15 – 10.18

-While at McCann/MRM, my duties were not only to design but to lead the creative team in developing the Direct Mail pieces which essentially served as the heroes during the United States Postal Service TV Spot
-As Creative Director, repositioned and rebranded RWS & Associates, a full-service, world wide production company
-In the absence of the current Creative Director at Blink Fitness, my duty was to work closely with marketing and the creative team to make sure all assignments were delivered on strategy and on time

The Lab, New York, NY / Associate Creative Director / 7.13 – 12.15

-Developed cohesive global advertising materials including broadcasting, motion graphics, print ads, packaging, direct mail pieces, online components, window displays, collateral pieces and out-of-home for the Disney Vacation Club brand
-Managed a team of art directors, graphic designers, copy writers and production designers
-Responsible for all Disney Vacation Club advertising photo shoots including photographer selection, treatments, casting, production and retouching
-Lead the team in developing and executed multiple loyalty programs including all the emails and direct mail pieces’s for the Lead/Prospect Nurture programs, Member Referral programs and the Disney Vacation Club 25th Anniversary special member offerings
-Worked directly with Yellow Shoes and Disney Vacation Club to evolve the brand's positioning

Stein & Partners, New York, NY / Associate Creative Director / 3.12 – 6.13

-Re-positioned and re-branded the identity of Maxwell Systems while creating cohesive global advertising
materials including motion graphics, online components and print ads
-Developed a global advertising materials including print ads, outdoor and online components for Chicago Board Options Exchange
-Managed a team of graphic designers, copy writers and web designers

Colangelo, Darien, CT / Associate Creative Director / 12.10 – 2.12

-Developed integrated global advertising materials including print ads, motion graphics, events, packaging and online components for Burt’s Bees
-Managed a team of graphic designers, art directors, copy writers, web designers and motion graphics illustrators
-Responsible for all Burt’s Bees advertising photo shoots including photographer selection, treatments, casting, production and retouching
-Worked directly with the Clients to evolve the Burt’s Bee’s positioning, culminating in the development of a new tagline. -Evolved the brand into the digital space by designing an interactive web banner allowing consumers to virtually explore different shades of lip balm
-Developed and ran the first ever agency-wide Mentorship Program for both junior Account and Creative employees

Ogilvy & Mather, New York, NY / Senior Art Director / 9.07 – 12.10

-Concepted, art directed and oversaw photo shoots for print ads, outdoor, direct mail and collateral for American Express, Liquidnet, British Telecom, IBM, Dupont and Omgeo
-Managed a team of web designers and illustrators during the development of various digital assignments for Omgeo, Nestle and Castrol Edge
-Concepted and developed digital solutions for Ikea (iPad app) and George Foreman (Augmented Reality) to reach tech-savvy consumers
-Contributed to winning numerous new business pitches including Ikea, George Foreman Grills and UPS
-Served as a creative mentor to junior staff in the Ogilvy Fellowship Mentor Program from 2008 to 2010

EARLY CAREER

BrandBuzz, New York, NY / Art Director / 1.05 – 8.07
Young & Rubicam, New York, NY / Art Director / 9.04 – 11.04
TBWA True Agency, Los Angeles, CA / freelance Art Director / 4.04 – 5.04
Creative On Demand, Miami, FL / Art Director / 8.03 – 4.04
BrainChild Branding, Miami Beach, FL / Jr. Art Director / 4.03 – 7.03
FHV/BBDO, Amsterdam, NL / Art Director Intern / 7.02 – 9.02

EDUCATION

Miami Ad School / Art Direction / 1.01 – 12.02

SOFTWARE SKILLS

Proficient in Photoshop, Illustrator, In-Design, Acrobat

AWARDS & RECOGNITION

CMYK Awards, Young Guns, Graphis, Addys, Andys, Photo Laureates Awards & Clio Awards

LANGUAGES

Fluent in English & Spanish. 

PASSIONS

Safaris