My team and I undertook the creation of 10 videos for PRODUODOPA, a groundbreaking medication designed specifically for Parkinson's patients who have exhausted all other treatment options for their symptoms. This medication has demonstrated remarkable effectiveness in providing relief. However, there is a unique challenge associated with its administration: it requires continuous delivery directly into the stomach through a tube, 24 hours a day, 7 days a week. Our responsibilities encompassed developing the art direction, animation, editing, and voice-over production for this highly invasive drug. Given its intense nature, we strived to craft a style and visual aesthetic that not only captivated viewers but also instilled a sense of tranquility, considering the drug's hardcore invasive effects.
Throughout the entire process, we navigated the intricate web of pharmaceutical regulations, ensuring compliance from the initial sales stage all the way to client approval. We collaborated closely with global affiliates, diligently adhered to the MLOR requirements, and ultimately obtained the necessary AFD (Approval for Distribution) to release the videos into the world.
