Wildlife markets that sell live wildlife for human consumption are thought to have been the birthplace of COVID-19—that’s why the Wildlife Conservation Society is speaking out. They asked my. incredible team and I at Saatchi Wellness to partner with them in getting the word out. Across 3 time zones, 10-hour Zooms, endless projector tests, COVID-19 testing, a film shoot and a remote voiceover recording with Lucy Liu, this wild project came to life during this unlikely, but incredibly relevant time.
As ACD, my duties were to guide the creatives to stay on strategy and on brand, working closely with the directors and production house to ensure that the vision of the concept was executed correctly, all while nurturing a relationship with the client. After an inspiring 8-month long process, all while during the Corona Virus pandemic, with my guidance, the agency achieved not only an incredibly prevalent campaign but a piece of creative that can actually inspire change.
This campaign is in alliance with the “Preventing Future Pandemics Act”, a bipartisan bill being introduced by U.S. Senators Cory Booker (D-NJ) and John Cornyn (R-TX). The bill directs the State Department to work with international partners to shut down commercial wildlife markets and stop the associated wildlife trade, end the import, export and sale of live wildlife for human consumption in the United States, and phase out demand for wildlife as a food source. A companion bill is also being introduced in the House by Representatives Mike Quigley (D-IL) and Fred Upton (R-MI).
